Yehuda Duenyas

Ninja: Thirsti

‘Ninja Thirsti offers a staggering 10,000 flavour combinations in one countertop drink machine! We loved all that deliciousness and decided to bring their fun and flavour to life in an immersive experience with five-wall video surround, a beautiful soundscape, tasting booths, and lots of surprising and memorable IG moments. Tasty!’

Yehuda Duenyas, Creative Director, UNIT9

The background

Known for its kitchen appliances designed to make food preparation easier and more efficient, Ninja was looking for a fun, pop-up experience to launch its brand new product, the Ninja Thirsti drink system.

The execution

Alongside the agency Wolfgang, we created an intimate pop-up event in New York to launch the new product. Influencer guests entered through a portal that appeared to be a mirrored fridge door – and were welcomed into a colourful, highly Instagrammable space where they could try the Ninja Thirsti’s full capabilities and latest flavours.

To bring this event to life, we designed and fabricated a five-channel surround immersive video experience supported by a pop-up set, focusing on a clean, modern, simple yet colourful design. This approach meant that Ninja could easily replicate or use assets and portions of the fabricated pieces in other cities for global appeal.

We also oversaw the creation of the projected content using assets from Ninja to ensure a seamless brand experience throughout the event.

The results

We had tasty time introducing the Ninja Thirsti drink system to the world. The pop-up event combined fun with practicality, offering influencers the chance to try out the drink system’s many flavours in a playful setting. By encouraging guests to explore and share their experiences on social media, we generated major buzz around the new product.