FANTA
/ BEETLEJUICE 2 –
AFTERLIFE TRAIN
SCROLL
[ INTERACTIVE ]
WEB AR
LDN
HANNAH NEIL
UNIT9
#
A strange new flavour. Three carriages. A slim chance of escape. One thing's for sure... The Juice is loose.
The sequel was the most anticipated horror release in years. Fanta had the limited-edition cans and a Gen Z audience primed for Halloween. The brief wasn't to ride the moment – it was to build somewhere fans could actually go.
[INTERACTIVE]
WEB AR
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"Each carriage had to feel like you'd stepped into the film – not a version of it. The 360° environments loop continuously, with interactive triggers cutting in and stitching back without a visible join. The second you notice the seam, the illusion breaks. We never broke it."
Hannah Neil, Creative Director
JOURNEY
THE AFTERLIFE
[INTERACTIVE]
WEB AR
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EXECUTION
A mobile experience spanning three 3D carriages – each one a location pulled straight from the film – playable on the Coca-Cola app and a dedicated microsite.
The whole thing runs on looping 360° video. Interactive triggers cut in new footage mid-scene and stitch invisibly back into the loop.
Players solve a puzzle inside each carriage – attic, graveyard, what comes next – before the train moves on. Gems earned along the way are redeemable for prizes inside the Coca-Cola app. Escape all three carriages and the AR filter unlocks. It turns you into Beetlejuice. That was always the ending.
BEETLEJUICE
BEETLEJUICE
[INTERACTIVE]
WEB AR
LDN
RESULTS
The Afterlife Train pulled fans into one of Halloween season's biggest cultural moments – and kept them there.
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/ WEB AR
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