Google wanted to celebrate the diversity of young Germans and the unexpected discoveries they make while searching for information. So, in partnership with 72andSunny, we created Google Search Sounds, a mobile experiment that visualizes a mix of trending search terms and topics in Germany, in a way that’s never been done before.
Together with 72andSunny, we worked with a Berlin-based DJ and producer mobilegirl to turn Germany’s trending search terms into sounds. “Upcycling” became a saw cutting a wood board. “Cosplay” became swords slashing. “Zero waste” became the crunching of plastic bottles. We sampled sounds for ramen, true crime podcasts, and everything in between. Then, we turned them into a unique experience called Search Sounds that let people mix their favorites into music.
Much like the unexpected information we learn every day from Google searches, Search Sounds mashes up sound effects into unexpected combinations. Each sound effect is accompanied by a playful animated visual, making it a multi-sensory experience. Once people browse the library and choose three sounds, the experience mixes them together into a song and creates a video they can download and share.
With so many sounds, animations, and moving parts, we had to ensure any combination could work together and be layered on top of one another. After some trial and error, we found a way to make it happen and found a way to produce videos that could be easily downloaded and shared on social media.
After playing with Search Sounds, people were reminded that even though they use Google every day, they never know what unexpected information they’ll uncover in their next search. They were also reminded that there’s always more to a search term than they might think.
Grab your mobile and create your own mix here!