“When you do graffiti, you write your name over and over again, so I got into using multiple letters. That’s why there are several Js and Cs and Rs from J.Crew.”
UNIT9 Director Jay Buim’s video follows graffiti artist Greg Lamarche as he covers a temporary J Crew storefront in Brooklyn, New York, with street-art-inspired stylised typography.
“When you’re an artist, everything you see around you is potential inspiration.”
