A tribute to the timeless history and significance of gold, the forever metal, crafted by directors Luke & Joe for The Royal Mint.
The film highlights The Royal Mint’s groundbreaking efforts to sustainably recover gold from discarded technology. It captures how this finite resource is transformed into jewellery that retains its value for generations, symbolizing evolution, wonderment, and beauty.
Filmed in the stunning Welsh hills near The Royal Mint, the story explores gold’s profound impact on humanity. The directors were inspired by gold’s rarity, its raw beauty, and its creation from the death of a star, describing it as “the essence of raw beauty.” They recall the breathtaking sunrise that accompanied their shoot, perfectly complementing the film’s ambitious themes.
The collaboration between directors Luke & Joe and the EveryFriday team brought the film to life through a mix of sweeping cinematography and intricate CG work. The result is a compelling narrative that feels both grounded in our world and transcendent.
From the death of a star comes something everlasting.
“Evolution, wonderment, and beauty were central themes that drew us to this project. Gold embodies the essence of raw beauty—its rarity and the way it’s created are truly extraordinary. Visualizing this evolution was incredibly exciting for us.”
– Luke & Joe
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Release Date
2024-11-26
