Smirnoff: Pink Lemonade

Smirnoff, in collaboration with UNIT9 and Taylor, brought the pink to Miami for Labor Day weekend where adults 21 and older were invited to escape to the ultimate pink summer paradise.  Hosted by multi-platinum selling recording artist, Ty Dolla $ign, the event, like the Smirnoff Pink Lemonade products, brought the flavor, fun and nostalgia of a perfect summer day to the Magic City.

Event guests enjoyed a variety of tasty cocktails, ready-to-drink options and the delicious, crisp Pink Lemonade flavor of the latest offering from Smirnoff served from a neon, lemonade stand-inspired bar. A larger-than-life, two-story pink flamingo served up plenty of social media moments as guests vibed to the high-energy setlist of DJ Chantel Jeffries.

“I’m all about bringing that summertime energy no matter what time of year it is, which is exactly the vibe we brought to Miami with Smirnoff Pink Lemonade,” said Ty Dolla $ign. “Between the sick beats, even sicker cocktails and the best tasting seltzer released yet, we brought the fun and flavor that summer is all about.”

The Pink Lemonade fun doesn’t end here. Smirnoff will be showing up in three more cities this month – New York City, Chicago and Los Angeles – to show guests their own version of a pink paradise. All events will adhere to local and state guidelines to ensure attendees are able to enjoy Smirnoff Pink Lemonade safely.