Mark Vatsel

Lufthansa: #SayYesToTheWorld

The background

Have you ever stopped to think: If given the opportunity, what do I want to say “yes” to? International airline Lufthansa asked exactly that to exemplify their exceptional service and bring to life their tagline: “Say yes to _____” They just needed an experience as engaging as the question itself. It needed to feel big. Global. And get users excited about the possibilities.

The execution

The experience features a sleek globe and asks the single question: What would you like to say yes! To? Adventurers are then asked to explore the globe and place a pin on their dream location. But that’s just the beginning: they’re then invited to choose a series of phrases to complete their declaration. The reward is a visualization of their “Yes!” statement for the world to see—and of course they’re encouraged to share with their friends.

The results

The end product is a stunning visual that connects users with their dreams. And hopefully gives travelers everywhere the push they need to say yes! To their next big adventure.

“Bringing to life the first campaign with the new Lufthansa brand design was a big honor and world premier! We are happy that now, together with UNIT9, we gave everyone the opportunity to say “YES” to the world.”

Fabian Roser, Managing Director & Creative, DDB Hamburg